Most people think of Google, Bing, and Yahoo when they think of search engines. But, with 2.6 billion monthly active users, YouTube also is one of the largest search engines in the world. YouTube is generally regarded as a social media platform. It is, but it also behaves similar to a standard search engine. When visitors type in a query, they are presented with a list of relevant videos. It is essential to optimize your video content for search engine ranking so that viewers can locate you on YouTube. Fortunately, many of the standard guidelines for SEO also apply to YouTube. Utilize analytics to identify and address issues, design a user-friendly experience that encourages engagement, and select the appropriate keywords to convey relevance. Having said that, we have provided a list of YouTube SEO tools. There are some that are standard SEO tools while some are made especially for YouTube. However, each one can help you enhance your YouTube presence.
What is YouTube SEO?
YouTube is a social media platform centered on user-shared video, and SEO stands for Search Engine Optimization. Therefore, YouTube SEO is the process of optimizing your customer-oriented videos on your YouTube channel to achieve high rankings on the search engine results page (SERP) for specific search terms. The objective of the YouTube algorithm is to show videos that people want to watch. Additionally, it aims to encourage viewers to watch more of what they enjoy. Because YouTube picks up on that and shows it to a greater number of people, your objective should be to get your audience to like your video in order to get the algorithm to like it. Keywords, title, description and thumbnails are some of the areas you need to optimize to get started on YouTube SEO.
Why is YouTube SEO Important?
YouTube ranks just behind Google as the world’s second most popular search engine. Additionally, YouTube content is adored by Google. Video content stands out from other search results when you use Google. You will be in a great position to rank higher on Google and YouTube search when you put your attention on creating the appropriate YouTube content with the appropriate keywords and tags. The opportunity to rank outside of YouTube on SERPs like Google Search and Bing is a wonderful side effect of YouTube SEO. This is why we’ve compiled a list of 35 YouTube optimization tools that you can use to boost your ranking and gain more followers on YouTube. Reputable SEO services companies use these tools when it comes to doing YouTube SEO for their clients. Most of these tools
35 Best YouTube SEO Tools
TubeBuddy, a browser extension lets you manage your YouTube channel in a variety of ways. Tools for productivity, bulk processing, data and research, promotion, and video SEO are all included. You can use saved responses for simple content moderation, create end-screen templates, schedule your YouTube videos, and more with TubeBuddy.
One of the best tools for determining where your channel is succeeding and where it is not is YouTube’s own analytics tool. It can help you increase the number of views on your YouTube videos and maintain their interest by learning more about your audience and the content that piques their interest. You will also be able to see how your following is growing and how much time people spend watching your videos, which is a signal used by YouTube’s search algorithm.
Also, Read: How to Optimize Youtube Algorithm for Your Channel in 2024?
vidIQ is a browser extension that gives you the information you need to monitor how well your YouTube videos are doing. You can also add channels from competitors to compare them to yours and set up email alerts to find hot topics. You can even share your video instantly across all of the social media platforms with the help of the Facebook Syndication feature.
If you’ve searched for a video on YouTube, you know that YouTube starts giving you suggestions for keywords and phrases as soon as you start typing. Both users and creators will find this to be an extremely useful tool. You can use YouTube’s autosuggest results to find keywords for your video’s title, tags, and description by entering a keyword or topic into the search field, just like you can in Google Trends.
Google provides a plethora of free tools that content creators can use to locate the ideal keywords for their content. A great tool is Google Keyword Planner. Google Keyword Planner is accessible from your Google Ads dashboard; you do not need to run ads to use it. It will assist you in locating the keywords that have the highest search engine value so that you can incorporate those keywords into the titles and descriptions of your YouTube videos.
Keyword Tool (Keywordtool.io) is a free tool that you can use to find subjects that your audience might be interested in based on what they might search for. Keyword Tool will provide you with suggestions in the form of prepositions, questions, and even hashtags if you simply enter a high-level keyword or topic. You will have access to search volumes, cost-per-click, competition data, trends, and more with the paid version.
Another free tool for researching keywords is Rank Tracker. It allows you to view search volume, competition, anticipated visits, and more by selecting keywords from YouTube’s suggested search terms. Finding keywords that will position your videos for the coveted featured snippet position, which places you at the top of search results, is easy with Rank Tracker.
The databases of YouTube keywords in Ahrefs Keywords Explorer are among the largest. You can find local and global search volume, clicks, click percentage, and clickstream data by searching for your keyword. This allows you to determine how many people search for a particular term on YouTube each month. Additionally, you can get keyword or topic ideas from keyword ideas reports.
Another user-friendly paid keyword research tool that focuses on long-tail keywords is Kparser. Similar to Keyword.io, you can add keywords before and after your target keyword, but Kparser lets you choose the parsing depth.
YTRank is a straightforward and free tool for monitoring YouTube rankings for a desired keyword. Simply add your keywords and the URL of your YouTube video to the location you want.
Also, Read: How to Promote YouTube Videos and Channels for Free in 2024
RapidTags is a free tool for quickly creating tags for YouTube. A language filter can be applied to various locations. You can get a list of tags for your YouTube videos by entering your target keyword into the search box.
TagsYouTube
Similar to RapidTags, you can use TagsYouTube to get a list of related tags for your YouTube content by entering your target keyword. There is also a thumbnail generator, advanced title, and description in this tool.
Rival IQ provides information on YouTube analytics that will assist you in comprehending your rivals so that you can make better decisions regarding your own channel and achieve better results. You will be able to see with Rival IQ how frequently your rivals post content and how much engagement they get with it such as likes, dislikes, subscribers, views, comments, and more.
SE Ranking is a keyword tracking tool which lets users check the rankings of YouTube for any location and device on a daily basis. For each search, you can even specify a target URL, and all non-target URLs will be highlighted in red. Rankings on up to five competitors and five search engines can be tracked.
SerpStat is a tool for researching keywords that shows you what your rivals are doing. SerpStat will find search terms that potential leads are looking for and suggest keywords for you to rank for based on the one target keyword that you provide.
The free TagsForYouTube Chrome extension allows you to view the video tags for any video by clicking Show More beneath the video description. You can use this method to see what tags your rivals are using in their videos so you can do the same.
YouTube’s Comment Moderation
With YouTube’s built-in Comment Moderation Tool, you can customize settings to automatically remove inappropriate comments. You can block messages with hashtags and URLs, enter a list of words you need to block, and add specific users to automatically approve their comments.
This paid tool is used to moderate comments on social media platforms. It connects to your social media accounts and removes spam comments as soon as they are posted. Because it is based on AI, it can moderate comments nearly as effectively as a human. Additionally, the tool learns as you use it for longer thanks to the AI.
Google Trends is a simple way to find great video topics. Simply enter your keyword or general topic and select YouTube Search. To get the most relevant results, you can select a location, category, or time period from there.
Camtasia is a fantastic YouTube optimization tool for people who do webinars, tutorials, and presentations because it lets you record your screen, including mouse and keystroke movements. After that, you can edit your videos to add music or narration, effects, animations, annotations, quizzes, and more.
One of the best tools for making YouTube video thumbnails that stand out is Canva. You can begin your design from scratch or select one of Canva’s thousands of stunning templates. The drag-and-drop interface of Canva makes it delightfully simple to produce captivating visuals that will attract viewers to your YouTube videos.
An advanced YouTube thumbnail creator is included in FotoJet, a Canva alternative. By adding filters, resizing and cropping images, rotating them, and doing a plethora of other things, you can edit and optimize your thumbnail to your heart’s content. FotoJet, like Canva, has an intuitive drag-and-drop user interface.
The all-in-one graphic design software Snappa offers a plethora of excellent templates that make it simple to produce stunning YouTube thumbnails. Additionally, Snappa provides step-by-step instructions for those with limited design abilities.
If you make your YouTube videos using an Apple product, you probably already know a lot about this video editing software. Users can easily crop, trim, and arrange videos in any way they want with iMovie’s simple interface. You can also easily publish to YouTube and add titles and visual effects.
Blender is an advanced video editing program that can be downloaded for free. Blender can be used to make 3D, VFX, animation, modeling, and rendering, as well as video games. Blender allows you to trim videos, add filters and transitions, and add transitions to your YouTube videos in addition to those fun tools.
Corel VideoStudio is a paid video editing program that is only available for Windows. It comes equipped with the typical features, such as the ability to crop, resize, trim, and rearrange your video. in addition to a split-screen interface, stop-motion animation, and other features. The software even lets you directly upload your videos to YouTube.
Agorapulse is an excellent YouTube SEO tool for channel management. The separate inbox of this tool makes it simple to organize YouTube comments, identify trolls and rude comments, and save standard YouTube responses. It has comprehensive reports, all-inclusive reporting tools, a user-friendly interface, and simple collaboration.
Some YouTubers put so much emphasis on their content that they forget about things like headlines. Since the title of your YouTube video is the first thing people should read, what will it be? CoSchedule helps you use the right keywords to create compelling headlines to get the most traffic to your YouTube content.
When it comes to creating captions for your YouTube videos, 3Play Media is one of the best YouTube SEO tools. Because they use your video’s audio to create captions, it provides high-quality captions. It assists you with SEO. Even if you don’t like writing long captions, your YouTube video needs a caption. This tool can help you with it.
Buzzsumo is one of the best tools that can help us when we feel like we have lost all content ideas. If you’re having trouble coming up with content for your next YouTube video then, this tool deserves your attention. In addition, Buzzsumo lets us know which influencers are engaging with your content so that you can collaborate with them and build a strong brand.
A brief intro is a part of every professional YouTuber’s video. If you don’t have a catchy introduction, you’re missing out on a chance to introduce your YouTube channel to potential viewers. You can use Viddyoze to create powerful intros. Videos can be made in three steps. An easy image editor is included. Additionally, there are hundreds of pre-made templates that you can use to create amazing creations.
This is an excellent tool for making videos with your podcast. Captions and animations can be easily added to your video. Numerous individuals prefer podcasts to YouTube. A podcast can be made from anywhere in the world and is simple to make. While we need to set up a studio for videos, you might be walking while recording a podcast. Because of this, you need this tool.
Fetching mentions of your video and keywords is made simple with a social monitoring tool like Awario. Simply enter the URL of your video to set up an alert and begin collecting linkless mentions, which are already a ranking signal for Google. You can set up a targeted search to collect existing mentions and identify new link sources with a Boolean search for more specific queries. You can combine groups of keywords, apply additional language or country filters, and much more.
With the help of in-video conversion tools, Vudini uses AI-powered video SEO to increase the number of subscribers to your videos and increase sales. You can get a better click-through rate (CTR) and a closed caption transcript for silent mode which is important for skimmers. Vudini does this by setting a strong thumbnail image.
Tubics is another full-featured SEO video tool that helps you get more views for your videos by providing analytics, tag generation, idea generation, A/B thumbnail testing, and more. Tubics has a large user base, including Samsung and L’Oréal, and it provides you with a step-by-step SEO checklist to help you through your SEO journey.
Make use of its professionally produced “how-to” SEO videos.
Wrapping Up
For billions of people worldwide, YouTube is the best platform for content. Digital marketers need to work on SEO before creating content and continue to do so long after the videos have been posted in order to get the most out of it. If you don’t, you’ll be investing in videos that won’t reach their full potential on YouTube. Video optimization is a skill that every marketer should acquire sooner as YouTubing is now a popular pastime and lucrative profession. Although YouTube SEO is not a simple process, mastering it can be extremely rewarding. Make use of this list as a guide to make the most of the platform’s ever-expanding capabilities by downloading the tools that appear to be the best match for your needs.
FAQs
Are YouTube and Google SEO the same?
No, they are not the same. If your video performs well on day one, you might anticipate success. In contrast Google SEO takes a lot longer to work than YouTube SEO.
What are the free tools for YouTube SEO?
YouTube Autosuggest, YouTube Analytics, Google Keyword Planner are some of the free tools. Also many of the above listed tools have a free trial period.
How to perform YouTube SEO?
You can start optimizing your YouTube videos for SEO by incorporating video keywords, optimizing the title of your video and YouTube tags, inviting viewers to engage with your video, urging viewers to subscribe, and designing a compelling thumbnail.
