Using Tracking Code, Google Analytics Can Report on Data from Which Systems?

Google Analytics can report data on an e-Commerce platform, online point-of-sale systems, and mobile applications using tracking code.

Google Analytics is utilized for tracking a website’s performance and collects visitor insights as well. Organizations use it to determine the top sources of traffic and gauge the success of the marketing strategies and activities. Using tracking code, google analytics can report on data from which systems, is a question users often ask?

I have answered that question in this post.

Ever heard of Google Analytics tracking codes?

Here’s how it works:

The tracking score is a JavaScript code embedded on the website pages. When the users see a page, the code uses a Javascript file as a reference. It tracks the activity for Google analytics.

The question is, using tracking code, google analytics can report on data from which systems?

Google Analytics cannot collect statistics on systems that are not connected to the internet. This is because it needs an online connection to perform any function. However, it collects all the information through an HTTP request of the first-party cookies, user, and browser/system information. That’s why solutions such as mobile applications, e-commerce platforms, and online point-of-sale systems enable the tracking code to report and record all the activity.

When all the data gets collected, it is then transferred to the servers of Analytics that process all the information to showcase the results in the reports.

Also, Read

• What Data Does Google Analytics Prohibit Collecting?
• What is not Considered a Source in Google Analytics by Default?
• What does assigning a value to a Google Analytics Goal enable?

Frequently Asked Questions