Act Now: Learn 12 Ways to Boost Traffic and  Generate Organic Leads Fast!

The best long-term strategy for growing a website or blog is to increase organic traffic. Search engine optimization (SEO) can yield significantly higher returns than paid advertising, guest blogging, and nearly every other online marketing strategy, despite the fact that it may take some time. The issue is that learning how to generate organic traffic cannot be rushed.

You need to know how search engines work and have a plan if you want to get more traffic from them. Tracking the performance of your posts and planning the type of content you will publish are excellent first steps. However, there are additional, less well-known strategies that you shouldn’t overlook. We will demonstrate twelve methods that will assist you in increasing your website’s organic traffic in this article.

What Does Organic Traffic Mean?

Organic traffic is simply the number of people who visit a website without you paying for advertising. It might come through social media or from search engines. Organic traffic can also come from people visiting a website through a link on a third-party website. In the past, SEO has been one of the most challenging and time-consuming marketing strategies. Over 90% of blogs receive no search traffic. This indicates that the majority of produced content is never utilized. Even for well-known publications, this holds true. Organic traffic is only generated by a small percentage of articles.

There are a number of factors making it harder to get organic search traffic, such as increased competition in most categories and a more accurate search algorithm that can tell the difference between real and fake signals. Google is significantly less willing to provide that traffic. Instead of only providing the best resources to consume, Google is gradually evolving into a search engine that provides answers. Much of the time, Google’s query items are exhaustive to the point that there’s no compelling reason to click any further. Also, many of the features of search engines, such as some of Google’s featured snippets, encourage users to remain on Google rather than switching to a site operated by a third party. Take a look at this example from Google’s SERPs.

SEO services help drive organic traffic by optimizing a website’s content and structure to align with search engine algorithms. By using effective keyword research, on-page optimization, and building high-quality backlinks, SEO professionals can improve a website’s ranking in search results. As a result, more potential customers can find and visit the website, leading to increased organic traffic and potential conversions.

Organic SEO Statistics

93% of all online experiences start with a search engine. 71% of search traffic clicks go to Google’s first results page and it has gone to as high as 95%. A third of the potential traffic to your website will come from the top results. Since the majority of consumers will never move on to the next page of search results, missing out on this opportunity and landing on Google’s second page will have little impact. The first result on Google’s first page takes 28.5% of the traffic, while 15% and 11% go to the second and third positions respectively. A picture like this simply demonstrates that organic marketing has a good chance of success if you work hard on it. Some of the interesting organic SEO statistics are below.

• Companies that blog receive 97% more links to their websites
• Only 0.63% of people click on Google results’ second page
• Marketers who blog are 13 times more likely to achieve positive ROI
• 50% of search queries in Google consist of more than 4 words
• More than 99,000 searches are made on Google every second

What Does Organic Lead Mean?

Organic leads are people who look for a particular product, service, or topic on a search engine like Google or Bing and come across your company. They don’t simply arrive on your site, however they willfully give their contact info and agree to be reached to you. You are aware that Google has the solution to any problem, from figuring out who sang in that band you forgot about to changing your webcam’s settings to resolving difficult domestic or business issues.

In essence, if you want to win some organic leads, you need to be at the top of the search engine results. It doesn’t matter how you drive traffic to your service pages or blog posts; what matters is that the right people visit your website and are impressed. All of this leads us to the conclusion that inbound leads are primarily the result of three factors:

• Website content
• UI/UX that improves lead capture
• Search engine optimization

Steps to Generate Organic Traffic

How to write content that readers love? How to appear first in search engine results? When leads arrive at your website, how do you get them to act? The following are some thoughts to help you to get natural leads quickly and in a versatile way.

1. Create Buyer Personas

Buyer personas are fictional characters that reflect what your perfect clients are like. They can help you learn more about your customers and create content that fits their specific needs, actions, and concerns. To create a buyer persona, you have to find information about your customers by doing market research and studying their behaviors. The first step in this process is to study the group of people you want to reach. Make sure your content is about things that your customers enjoy learning about. Before making content, it is important to identify the people who might be interested in buying from you. Who do you want to read your content? To know your audience well, make profiles of the kind of people you want to attract. Your target audience is the most important factor in deciding what your content will be about, how it will look, and how it will be written. Everything in your content depends on who will see it – what you write, how you write it, and what it’s really about. If you find a topic that your audience really likes, it’s worth spending more time and effort making content about it. You can find your ideal client by asking yourself the following questions:

• Which characteristics set them apart?
• Which of the most pressing problems are they attempting to solve?
• What kind of online searches do they conduct?
• Which websites do they frequently visit?

2. Do Keyword Research

The first step in growing your organic leads is to investigate the keywords that your audience uses. Understanding the keywords that your customers would use is a critical step. This entails figuring out what they would type into search engines or say to speech recognition programs like Siri to search for something. You’ll likewise have to understand what terms your opponents are using across the web. Keep in mind that customers will be looking for keywords that exactly or nearly match what they see on your website, blog, or social media channels. Consequently, choosing relevant and precise keywords to describe your products is essential. Once you have compiled a list of keywords, you will be able to incorporate them into your content. 

Also Read: Double Your Visibility with Longer Keywords

To conduct accurate keyword research, you can make use of tools like Semrush, Ahrefs, Google Keyword Tool, and Google Trends, among others. Also, spend some time digging into Google Analytics’ User Flow tool. Examine the pages on your website that readers are choosing to visit next and those that are driving them away. To ensure that you have a clear picture of where the readers are coming from, where they are going, and where they leave, it might even be helpful to draw a common user flow through your website. Keep in mind, each searcher is going to have various requirements and be at a better place in their exploration cycle. Your website must provide a variety of ways for people to “opt in” to what your business has to offer.

3. Create Intent-Specific Content

Once you have a decent list of keywords, it’s time to start creating a lot of great content that is specific to your keyword and your intent. Make a content plan that lays out your writing and publishing schedule for the quarter (or whatever term you choose) before you put pen to paper, or more accurately, keyboard to screen. When creating content, we must remember to steer clear of pushy sales tactics; A lot of your readers will be offended by this. Instead, concentrate on producing educational and entertaining content that readers will want to read. 

We are specifically referring to content that is optimized for search engines while also being useful, instructive, and motivating. Additionally, you must regularly publish content. This is due to the fact that both readers and search engines place a high value on consistency. As a consequence of this, the more content you provide, the more organic traffic you will get. We all know that more traffic means more leads.

For high click-through rates (CTR) and backlinks, intent-specific content can be used strategically. Google will notice this and boost your website’s ranking because it will be deemed relevant to what users are looking for if more people visit your site and click on your content. As a result, content that aims to answer, assist, or inform users is also advantageous for backlinking. which will once more enhance the overall performance of your website in SERPs. Linking to other websites can really help the user understand what you’re talking about.

In an ideal world, you would like your website page to appear on page one of a search result; anything after page two or three is undoubtedly a dead end. SEO without intent-specific high-quality content is comparable to a body without a soul; it has no real purpose. For increasing brand awareness and establishing your company as industry experts, intent-specific content is extremely useful.

4. Make Use of Videos

Videos have a higher click-through rate than written content. Video content is more engaging and valuable than any other form of content. Your organic leads can be significantly increased with just a few seconds of video; people will be able to better understand you and will be more willing to give you their contact information. Videos also make visitors stay on your website for longer, which shows that your content is more relevant and trustworthy. Because of this, search engines will value your content more, which will help you get more from them.

Also Read: 35 Best YouTube SEO Tools to Improve Your Youtube Rankings

Video has the potential to generate leads or customers from virtually any market when executed correctly, requiring very little effort from you or anyone working on your behalf. One of the best ways to get more backlinks is to create high-quality content, including video. People enjoy sharing videos they find online, and when you post videos directly to your website, visitors who click on them will be taken there. Posting videos on multiple platforms can also help you get backlinks. When you post your videos to a content platform and to your social media feeds, more people will see them and you will reach a larger number of viewers who are interested in them.

While you’re presenting videos on YouTube, utilize similar Search engine optimization standards you would use with your site. This is probably a good time to remind you that YouTube is owned by Alphabet, which is part of Google. SEO and the platform simply interact in an organic way. As a result, you should apply the same YouTube SEO best practices as you would for Google. Include some of the keywords in your descriptions based on what people would be looking for to find your video.

To move your videos up the rankings, include transcripts in your descriptions and hashtags in your videos. Without a call to action (CTA), marketing feels incomplete. There should be a purpose for each of your ideas for marketing videos. Viewers ought to be able to comprehend your instructions. Place CTAs where they feel natural and relevant in your videos. Videos with too many call-to-action buttons look like sales pitches. Viewers who believe you are only trying to sell them on these ads may become alienated. Place a few CTAs where it makes sense to prevent viewers from being distracted by them.

5. Optimize Your Website for Conversions

All of your online lead generation efforts should begin with your website. After people come to your website through Google, social media, or word-of-mouth, they can’t do anything with it if there is no CTA. Your website needs to be optimized to get people to do something, any action. When it comes to lead generation, you usually want to get a prospect’s contact information, like their name, email address, phone number, and other things that make them a good candidate to sell to them.

Conversion-optimized pages can be created with the assistance of a skilled UI designer. However, in order to comprehend user activity, you will need to monitor your pages using heat maps once they begin to receive significant traffic. In order to determine which CTAs perform best, you may also need to experiment with a variety of pages. To increase your conversions, you must therefore study, analyze, and take regular actions.

6. Build Customer Trust with Social Proof

People are more likely to do business with someone they trust. But how can you possibly earn the trust of your audiences if there is no human-to-human connection and only interaction between humans and devices? Here are a few ideas.

• Testimonials

The most common method for generating social proof and gaining the trust of potential customers is through testimonials and reviews left by previous clients. After a customer makes a purchase from you, you should try to get a review from him and display it on your website. It’s a small thing that will make a big difference in how many people convert.

• Social Media Feed

Putting your social media feed live on your website is another easy way to improve customer trust. Your followers can get a sense of your activities and presence by quickly joining your social media accounts. This will make you appear much more trustworthy.

• Digital Badges

There are a lot of authenticated badges that you can get in a lot of different ways. You can compete for prizes, and independent examiners may occasionally bestow one upon you. To earn the trust of your audience, display all of these badges and your prizes.

• Chat

Direct customer engagement should be one of your top priorities for organic lead generation. Chat with your audiences directly to increase lead generation. Even if you use a bot to chat with your customers, the anticipation of speaking with a real person in the near future will subconsciously build trust in your website.

• User-Generated Content

Your customers will talk about your amazing products and services if you request them. They might do that through their own networks or on your platform. That’s your job to make use of. Your brand’s image will quickly rise as a result, increasing traffic and helping you reach more lead generation goals. 

• Forums and Help Centers

Forums and help centers offer direct interaction as well as customer service representatives available at all times to ensure that every issue is addressed appropriately. More engaged customers result in more leads and significantly improved word-of-mouth.

• FAQs

Frequently Asked Questions (FAQs) are the content that most businesses prefer to use for indirect engagement. However, this is not the most effective method of communication.

7. Use Lead Magnets

Lead magnet is a content that helps you get organic leads, like a webinar, whitepaper, or other content that can be downloaded. These help generate organic leads because brands optimize landing pages for this content and their content appears when consumers search the internet for particular keywords. In order to gain access to that content, customers are likely to sign up or opt in if it meets their requirements. People are usually reluctant to give you their contact information unless they are certain they will receive something in return.

Your lead generation will increase if you provide valuable information in the form of an eBook, a whitepaper, or prized gated content. If it doesn’t connect with your target audience, even the best offer will fail. Also, keep in mind that sending out a lot of low-quality leads can backfire big time, wasting a lot of time on follow-up. Make sure your lead magnet is useful to a valuable segment of your target audience. People probably won’t bother signing up for your list if they can find it elsewhere with a quick Google search

The best lead magnets offer insider information, expert insight, a speedier method for finishing something, or some other imaginative and one of a kind technique that tackles a genuine issue for individuals. A good lead magnet keeps the promise you made when you asked for the person’s email address. You should never leave them hanging with an offer that sounds like clickbait but you can’t keep. The best lead magnets address a sufficient portion of the issue to convince the reader that you are the expert and that your product is the solution.

8. Participate in Thought Leadership

If you work in a field where being a thought leader will increase your business, invest in your personal brand. You can investigate this by utilizing various content-heavy social networks.

• LinkedIn

We all know that LinkedIn is a social networking platfo rm for businesses. Additionally, it can be a useful tool for bringing in new clients to your business. People tend to focus more on professional activities on LinkedIn, so even when they’re not working, they are subconsciously in work mode. This is why you should choose LinkedIn over Facebook or Twitter. LinkedIn content that is engaging LinkedIn will provide you with results for all of your posts, blogs, videos, and images. However, when you are working on it, you need to be strategic. Don’t spam at random. Be an influencer.

• Twitter

Your profile will explode if you can write lengthy Twitter threads. You will increase your chances of being discovered by more and more people who will eventually become your leads if you consistently post thoughtful tweets on a subject related to your expertise.

• Quora

Quora is a social networking site with questions and answers where millions of people from all walks of life post questions. Users will notice your profile and most likely visit your website if you consistently provide valuable responses to a specific niche. This is an excellent method for developing your brand and then selling it to generate leads. Many people have judiciously used Quora to generate leads over the years. Your constant response to questions about your niche is all that is required. 

• Webinars

Webinars are the new way to learn more about a topic in depth. They have significantly outshadowed seminars. You can participate in a webinar host’s webinar through a lead sharing arrangement. You could also hold your very own webinar and make use of it as a lead magnet on your website.

• Podcasts

Podcasts are the hottest new thing. They are in vogue to say it in today’s slang. Begin a webcast on the off chance that you have the assets. It will undoubtedly pay off.

• Round-ups

If you haven’t already heard of them, round-ups are basically articles in which a reputable publication asks a few industry experts about a particular aspect of the industry. If you take part in roundups, it shows that you are a true thought leader. By participating in their annual round-ups, you can easily leverage the reputation of some great people in your industry if you can get their attention. The good news is that all it takes to become famous is to provide a quote.

• Speaking Opportunities 

If you are serious about your personal or business brand, you should look for opportunities for speaking. These can be delivered via video, online, or in person. People will learn more about you and your work if there is more content about you as a person or as a business. That will always be to your advantage.

9. Create a Strong Strategy for Distributing Content

Do you just make content and do nothing about it? You need to step up your game. To actually gain value from your content, start distributing it. Here are a few ways by which you can do them.

• Emails

The most common method for generating leads is, without a doubt, email, and for good reason. Email has a staggering return on investment (ROI) for every dollar spent. Since it is the most common method by which customers interact with businesses, it is ideal for introductions and follow-ups. Your sales team might be able to convert very engaged and nurtured audiences if you know how to send the right emails.

• Social Media

While a lot of businesses think of social media as a way to build their brand, it can also be used to get leads. This is because so many people use social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube and freely share so much information. Some ideas for getting new leads are as follows:

• With well-known speakers, hold a live event like a Q&A, Ask Me Anything, or Twitter chat
• Try running a contest or giveaway with a prize that can be donated to help people see your profile
• Make polls or surveys that ask questions about a particular issue or subject
• E-books and infographics that are password-protected can be shared

Users will become familiar with you and may visit your website for quick information. So, it’s easy to get them to give you their contact information when they’re already impressed.

• Guest blogging and Backlinks

You might have read that backlinks are beneficial to SEO. However, they are also useful for other things; thought leadership and the distribution of content. You won’t lose anything if you can blog on a third-party website. You expose yourself and your ideas to a new audience, who might be interested in you and visit your website, not just a backlink, which is more likely to come.

10. Organize a Contest

Despite the fact that they are not entirely natural, contests and giveaways are a cost-effective way to get some leads. Contests that are well-designed provide prompt responses to the fundamental question: “How might this benefit me?” A lot of email and social media leads can be generated quickly by a giveaway or contest. It operates as follows: In exchange for a prize, marketers reward participants for sharing content, referring friends, and liking their social media profiles. Additionally, since people typically know who in their circle of friends and family would be interested in a particular product or service, you might come across a lot of relevant people.

You can encourage your readers to assist you in creating original content, content that will assist you in building your business and provide value to your visitors, by awarding cash, merchandise, free services, or even recognition. For instance, if your contest requires participants to submit content, many of them will likely promote it on their own private social media channels, particularly if votes are required. It is a personal endorsement of your brand when participants share their content on social media sites like Facebook, Twitter, and Pinterest. Online contests can be run in a variety of ways. But if you concentrate on content, you can make your users’ experiences fun and interesting. Even better, you can grow your brand and establish long-term relationships with your audience and clients.

11. Do Public Relations through Digital Media

Social media, blogs, digital news, there is so much to read. Do the printed newspapers still function? Naturally, newspapers are being read as well as printed. However, your online PR efforts are essential if you want your brand to succeed online. You must build your online reputation through publications, social media, and company blogs, also known as digital public relations. You will miss out on the opportunity if you do not invest in it. Using digital tools, digital PR aims to increase the value of a brand. It can be hard to build a strong brand in the digital age where there are always more people competing, but there are many ways to make more people see your brand and stay competitive.

If you don’t use digital PR, your prospects have virtually no choice but to do business with your competitors, and the competition can easily overpower them. In order to distinguish yourself from your rivals and be visible in the online channels through which target markets obtain information and look for solutions to their problems, a clearly defined brand must be developed and communicated. Your goal when you start a digital PR campaign will be to increase your online presence and brand recognition. When it comes to establishing your brand’s unique online identity and identity, a focused campaign can make a significant difference.

12. Try Influencer Marketing

Increased traffic, high-quality backlinks, and increased customer trust can all be achieved through influencer marketing, which offers time and cost effective opportunities. It helps with short-term referral traffic and helps build brand authority through external elements, both of which are connected to SEO. As new platforms emerge, influencer marketing continues to develop, enabling businesses to expand their brand and reach in novel and inventive ways.

Influencer marketing is a classic illustration of “social proof,” or the idea that customers will follow the actions or opinions of those they trust. Additionally, it is a channel for quickly acquiring leads. In exchange for social media mentions or freebies or services, you can use the voice of a thought leader, expert, or influencer to communicate your brand’s message to your audience. Controlling the influencer’s voice or creativity is a mistake that hurts authenticity, which is the most important thing. Share clear rules for your image and objectives, then let them create content that accommodates their voice and style.

Final Thoughts

There is no secret to learning how to boost a website’s organic traffic. It all comes down to doing the research, choosing what to write about, and posting on a regular basis. A successful content strategy will yield recurrent organic traffic over time. In other words, people will listen to you. We hope this article will help you in increasing organic traffic to your site and thus help you in generating more organic leads.

FAQs